Are there any laws concerning the use of facial recognition software for consumer marketing and product recommendations?

In Texas, the use of facial recognition software for consumer marketing and product recommendations is regulated by the Texas State Legislature. The legislature has enacted legislation that specifies under what circumstances facial recognition software may be used for consumer marketing and product recommendations. Specifically, the Texas Facial Recognition Act (TFRA) requires that businesses obtain prior written consent from consumers before utilizing facial recognition software for product recommendations. Additionally, the TFRA prohibited any data-driven marketing or advertising techniques which use facial recognition technology without customers’ consent, as well as any data collection that takes place outside of the scope of a customer’s consent. Furthermore, the Texas Constitution protects customer privacy and confidential information, including any facial images or data collected through facial recognition software. Businesses are required by law to protect and secure customer information, including facial data, from unauthorized access and use. Any breach of customer privacy due to facial recognition software must be reported to the Texas Attorney General’s Office. In conclusion, the use of facial recognition software for consumer marketing and product recommendations is heavily regulated by Texas state law. Businesses must obtain written customer consent before using facial recognition software for product recommendations, and they must ensure that customer data is safeguarded from unauthorized access. Additionally, any breach of customer privacy must be reported to the Texas Attorney General’s Office.

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Are there any laws concerning the use of facial recognition software for consumer marketing and product recommendations?

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