What are the legal consequences of false advertising in construction?

False advertising in construction can create serious legal consequences for those responsible. False advertising occurs when a business or individual misrepresents the quality, condition, or nature of a construction-related service or good. In West Virginia, false advertising is a form of deceptive trade practice that violates the West Virginia Consumer Credit and Protection Act. The legal consequences of false advertising can depend on the severity of the misrepresentation and the amount of money that changed hands. In some cases, those responsible for false advertising may be liable for compensatory damages to the consumer, punitive damages, and restitution. Additionally, if the false advertising was intentional, those responsible may also be criminally liable and potentially face jail time. In West Virginia, the state government can also bring a civil action against those responsible for false advertising. The state can pursue civil penalties, injunctive relief, and civil rights claims. Civil rights claims can be pursued if the false advertising caused any type of harm to the public or caused a threat to public health or safety. Ultimately, false advertising in the construction industry can lead to serious legal consequences for those responsible. Businesses and individuals engaging in false advertising can be held civilly and criminally liable for any damages done to the consumer, and the state can also pursue civil actions against those responsible.

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