Are there consumer protections against telemarketing and spam?

Yes, there are consumer protections against telemarketing and spam in Wisconsin. The Wisconsin Consumer Protection Act (WCPA) establishes protections to ensure residents of the state are not subjected to unwanted or deceptive marketing practices. The WCPA prohibits deceptive practices such as the making of false statements, the omission of material facts, or other deceptive acts used to sell goods or services. It also gives Wisconsin residents the right to “opt-out” of receiving telemarketing calls and unsolicited commercial emails. This means that telemarketers are required to provide an explanation of how to opt-out of future calls and to refrain from calling or emailing when requested. Additionally, the Telephone Consumer Protection Act of 1991 (TCPA) is a federal law that regulates telemarketers and commercial emails. Under the TCPA, telemarketers must provide a “Do Not Call” list and are prohibited from calling people who are on it. They are also prohibited from sending unsolicited “spam” emails. Lastly, the FTC’s Unsolicited Email Rules require emailers to include opt-out information, unsubscribe links, and other disclosures in their emails. Together, these laws provide Wisconsin consumers with protections from unwanted telemarketing and spam.

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