What consumer protections exist against the unauthorized use of personal information?

In Wisconsin, consumers are protected from the unauthorized use of personal information through a variety of laws and regulations. The Wisconsin Consumer Act states that businesses must protect consumer data, including name, address, phone number, email, financial information, and other personal information. This information must be protected from unauthorized access and use. The Wisconsin Public Records Law also provides protection for consumers by restricting access to certain personal information held by government entities. This includes Social Security numbers, driver’s license numbers, and credit card numbers. Additionally, the Wisconsin Identity Theft Law requires businesses to take certain measures in order to protect their customers’ personally identifying information. This includes using reasonable security measures to protect customer’s data and notifying customers if their data is stolen. Finally, the Wisconsin Information Practices Act requires businesses to inform consumers of how their personal information is collected, how it’s used, and how it’s shared. Businesses must also obtain consumer’s permission before sharing their data. Overall, Wisconsin has a variety of laws and regulations in place to protect consumers from having their personal information misused. These laws provide consumers with a degree of security and ensure that their personal information is kept safe.

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