Are there any consumer laws regarding the advertising of food and beverages?
In Hawaii, the Consumer Protection Act governs most aspects of consumer-related business practices and provides a few protections related to the advertising of food and beverages. The law does not allow companies to make false or misleading statements in order to influence a consumer’s buying decision. This includes making false claims about the nutritional qualities of food and beverage products. In addition, the labeling of food and beverage products must be accurate. Companies cannot omit information that is pertinent to helping consumers make an informed decision. The Consumer Protection Act also regulates the use of endorsements in food and beverage advertisements. Endorsements must disclose any relationship between the endorser and the advertiser, and endorsers cannot make false claims about a product’s performance. In addition, coupons and other promotional offers must disclose all relevant terms and conditions. For example, if a coupon for a food or beverage product has a specific expiration date, that date must be displayed on the coupon. In Hawaii, companies that fail to comply with consumer protection laws can face costly fines, and individuals can even be held liable for violations. Companies that engage in deceptive practices can also face criminal penalties under certain circumstances. As such, it’s important for companies to be aware of the consumer protection laws that govern advertising and sales of food and beverage products in Hawaii.
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