What legislation governs the advertising of products and services?

The advertising of products and services in North Carolina is governed by both federal and state legislation. On the federal level, advertising is governed by the Federal Trade Commission (FTC) Act and the Lanham Act. The FTC Act is broad in scope, covering a range of topics such as truth-in-advertising and deceptive practices. The Lanham Act regulates the use of trademarks, service marks, trade names, and other symbols associated with the sale of products or services. At the state level, North Carolina has enacted the Unfair and Deceptive Trade Practices Act. This Act allows the North Carolina Attorney General and private citizens to file suit against companies engaging in deceptive or unfair advertising practices. This Act is designed to protect consumers from false or misleading advertisements. The North Carolina Advertising Law also applies to the advertising of products and services. This law regulates the content of advertisements, sets standards for truthful advertising, and requires businesses to adhere to certain disclosure requirements. For example, businesses must disclose any special offers or discounts that a consumer may be eligible for. Finally, North Carolina also has a law regulating the use of endorsements and testimonials in advertisements. This law requires any endorsement or testimonial used in an advertisement to be factually accurate and not misleading. Overall, North Carolina has created a comprehensive system of laws aimed at protecting consumers by providing an environment free of deceiving or unfair advertisement practices.

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What legislation governs the advertising of products and services?

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