What legislation governs the advertising of products and services?

In South Carolina, various state and federal laws govern the advertising of products and services. The South Carolina Unfair Trade Practices Act is the most prevalent and important law in the state for this purpose. The Act prohibits suppliers from misrepresenting the quality, characteristics, or origin of their goods or services. It also prohibits deceptive or misleading advertising which may create confusion as to the true nature of a product or service or create a false impression as to its actual benefits. The Federal Trade Commission (FTC) also has authority to regulate advertising at the federal level. The FTC Act prohibits unfair or deceptive advertising practices. It requires that advertisements must be truthful and substantiated by reliable scientific evidence. It also requires advertisers to clearly disclose any material information about a product or service. In addition to the above mentioned regulations, South Carolina also has specific laws governing certain forms of advertising. For example, the South Carolina Telemarketing Act regulates telephone solicitations and the South Carolina Deceptive Mail Prevention Act regulates direct mailings. All of these laws provide guidelines for advertising so that consumers can make informed decisions when purchasing goods or services. To ensure compliance with applicable laws and regulations, businesses should consult with a qualified attorney skilled in commercial law.

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What legislation governs the advertising of products and services?

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