What is the definition of unfair competition?

Unfair competition is a term used to describe businesses or individuals who use illegal methods to gain an advantage in the market or to damage the reputation of their competition. In New Hampshire, it is considered unfair competition when a person or business intentionally disseminates false or misleading advertising, uses a competitor’s trade name, or misappropriates a competitor’s trade secrets or proprietary information. Additionally, any acts of false representation, price fixing, or other practices that are used to unfairly influence customers constitute unfair competition. Generally speaking, the most common form of unfair competition involves someone engaging in deceptive practices that are likely to confuse customers. This can take the form of false advertising, false representations, or other tactics used to misdirect customers. Additionally, the use of someone else’s technology, trademarks, or other protected information without permission constitutes unfair competition. Ultimately, unfair competition can be seen as a form of fraud or misconduct, as it is designed to dishonestly gain a competitive advantage while damaging the reputation of a competitor. This is why most jurisdictions have laws and regulations in place that specifically address unfair competition in order to protect consumers and businesses alike.

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