What laws govern the use of data mining and analytics?

The laws that govern the use of data mining and analytics in North Carolina vary depending on what type of data is being collected and analyzed. Generally speaking, the state requires that an individual’s personal information (e.g., Social Security Number, address, or contact information) or any other confidential information (e.g., financial records or health-related information) be used only in accordance with applicable federal and state laws. Additionally, the North Carolina Department of Commerce requires a certain level of privacy when using data mining and analytics. Under NC General Statute § 75-68, businesses and organizations that employ data mining and analytics are prohibited from sharing personal information about their customers or clients without that customer or client’s knowledge and consent. If a business or organization wishes to collect and use personal information, they must provide notice to customers on what type of information they are collecting. Furthermore, the North Carolina Department of Information Technology also requires organizations to have a privacy policy in place that outlines the rules and regulations governing the use of data mining and analytics. That policy must include details such as what type of data is being collected, how it is being used, and the purpose of the data collection. Any organization that fails to abide by the law can face civil and criminal penalties. Overall, the laws in North Carolina requiring the use of data mining and analytics are in place to protect citizens’ personal information and ensure that businesses and organizations do not misuse that information.

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