What is the legal framework for online marketing and advertising?

In Wisconsin, online marketing and advertising is regulated by the state’s laws and regulations related to cybersecurity. The law provides guidance to companies and organizations that are marketing or advertising online, and it also protects consumers from potential risks that could be associated with online marketing. An important part of the legal framework for online marketing and advertising in Wisconsin is the Federal Trade Commission’s (FTC) Online Advertising and Privacy Guide. This provides guidelines on how online businesses should protect customers’ privacy and handle the collection and use of their information. Under this guide, businesses are required to post a privacy policy that clearly outlines how they plan to process, store, and use personal data. They must also obtain consumers’ permission before they collect, use, or share their information. Another part of the legal framework is the Data Security Breach Notification Law, which was enacted in 2005. This law requires businesses that store an individual’s personal information to notify them immediately if there is a security breach. Businesses must also inform the state’s Department of Agriculture, Trade, and Consumer Protection and take reasonable steps to protect the compromised data, such as encrypting it. By following these laws and regulations, businesses in Wisconsin can ensure that they are marketing and advertising online in a responsible way. This helps to protect consumers’ personal information and give them a safe and secure online experience.

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What is the legal framework for online marketing and advertising?

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