What is the California Consumer Privacy Act (CCPA)?
The California Consumer Privacy Act (CCPA) is a data security law passed in the state of California in 2018. It provides consumers with stronger rights when it comes to their personal information and how it is collected, used, and shared. The law applies to any business that collects data from California residents and has gross annual revenues over $25 million or obtains personal information from 50,000 people or more. Under the CCPA, businesses must provide consumers with a clear description of the type of data they are collecting, the purpose it is being collected for, and the rights consumers have in regards to their data. Consumers can also request that their data be deleted, have it transferred to another business, or opt out of having their data sold to third parties. The CCPA also requires businesses to implement appropriate security measures when collecting and storing personal information and provide customers with the ability to access their collected data. Additionally, businesses must provide customers with a privacy policy that clearly states how their data is collected, used, and shared. Overall, the CCPA provides California consumers with a higher level of control over their personal data. It requires companies to be more transparent, secure, and responsive when collecting and handling data, which helps protect consumers from potential data breaches and misuse.
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