What is the California Consumer Privacy Act (CCPA)?

The California Consumer Privacy Act (CCPA) is a data security law in the state of Massachusetts. It was created to protect consumer data and give individuals more control over how companies can use their information. The data security law is intended to put a halt to the misuse of customer data and give consumers more control over how their private information is used. Under the CCPA, companies must provide a clear and concise description of the rights they have to collect, use, and share consumer data. This includes obtaining a consumer’s consent; informing consumers of their right to access, delete, and opt-out of the sale of their data; and giving consumers the ability to opt-out of targeted advertising. The law also requires companies to provide timely responses on data requests and to delete data if they no longer need it. Companies must also provide a clear description of the data they collect and the reasons they are collecting it. The CCPA applies to companies that have an annual gross revenue of over $25 million, or which have obtained consumer information from at least 50,000 consumers. Companies that violate the CCPA are subject to fines up to $7,500 per violation. These fines can quickly add up to costly penalties. Overall, the California Consumer Privacy Act is designed to provide consumers with more control over their private information and ensure that companies are taking steps to protect it. By understanding the ways in which companies can collect, use, and share consumer data, consumers can take action to protect their data.

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What is the California Consumer Privacy Act (CCPA)?

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