What is GDPR’s definition of “consent”?

The General Data Protection Regulation (GDPR) is a law passed by the European Union that regulates how data is collected, used, and stored. A key component of the regulation is its definition of “consent” when it comes to data collection. According to the GDPR, consent must be freely given, specific, informed, and unambiguous when it comes to data processing. That means that when a company collects personal data from someone, they must get clear consent from the individual before processing it. Consent must be given in an easily understandable way, that is literally as easy to withdraw as it is to give. The user must also be informed of their right to withdraw consent, and a clear mechanism must be provided for them to do so. This includes clearly stating what data is being collected, how it will be used, and who will be in control of and responsible for the data, so that the user can make an informed decision about giving consent. Furthermore, consent must be given separately for different types of data processing. For example, a user may give consent to have their name and address used for purposes of delivery, but they must be given the option to opt out of having their data used for marketing purposes. All of this applies to data collected in Arizona, via GDPR.

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What is GDPR’s definition of “consent”?

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