What is the California Shine the Light law?

The California Shine the Light law is a consumer protection law that was passed in California in just 2020. It requires businesses to disclose to consumers what type of personal information they collect and sell and how the personal information is used. It also requires businesses to inform consumers of their right to opt-out of the sale of their personal information. The law applies to businesses that collect and sell personal information of California residents and operate for-profit in California. The law applies to businesses that collect and sell personal information, such as names, email addresses, or telephone numbers to market goods or services to consumers. It requires businesses to provide clear and conspicuous notice to California residents that their information is being collected and sold. The law also requires businesses to provide a toll-free number or email address to opt-out of the sale of their personal information. The law is intended to give California consumers more control over their personal information and how it is shared and sold. It is an important step in protecting consumer privacy in California and sets an example for other states that may enact similar legislation. Furthermore, the law creates transparency and accountability for businesses that collect and sell consumer information.

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What is the California Shine the Light law?

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