What is pseudonymous data?

Pseudonymous data is a type of data that is not linked to an individual’s actual name or identity. Instead, pseudonymous data is linked to a unique identifier or pseudonym such as a hashtag, username, or series of numbers or letters. Pseudonymous data is used to track an individual’s online browsing habits without having to track the individual’s actual identity. This type of data is often referred to as being “pseudo-anonymous” since the data can be linked to a specific individual, but that individual’s name and other personal information is not revealed. In Mississippi, pseudonymous data is regulated by the state data security law. The law states that all pseudonymous data must be encrypted or secured in such a way that only authorized personnel can access it. The law also requires that organizations notify individuals if their pseudonymous data is being collected and stored. Organizations must also provide individuals with the option to opt out of having their pseudonymous data tracked. Finally, organizations are required to provide individuals with the option to delete or amend their pseudonymous data. This type of data is subject to some of the same rights and protections as other types of data under Mississippi state law.

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What is pseudonymous data?

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