What is pseudonymous data?

Pseudonymous data is data that has been anonymized or pseudonymized so that it can no longer be identified or attributed to a specific individual. This can be done by replacing names, addresses, and other identifiable information with a pseudonym or code. This type of data is used in North Carolina data security law, as it allows companies to protect sensitive personal data while still allowing them to use the data for research, analytics, and other business purposes. Pseudonymous data is considered a more secure alternative to traditional anonymous data, as it does not require the company to completely strip out all identifying information from the data. Pseudonymous data is also helpful for companies in terms of compliance, as they can be sure that the data is not traceable back to the individual. Ultimately, pseudonymous data provides a layer of protection for both companies and individuals, ensuring that sensitive data is secure while still allowing it to be used for legitimate purposes.

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