What is data masking?

Data masking, also known as data obfuscation, is a technique used to protect sensitive information from unwanted viewers. In a nutshell, data masking hides information by replacing original data with fictitious, but realistic, data. It is commonly used in the healthcare, financial, and legal industries to protect private and confidential information from falling into the wrong hands. Data masking is an important part of data security law in Arkansas. It helps organizations protect important data by making it less attractive to hackers or other unauthorized people. Data masking is especially helpful when stored data must be shared with outside parties, such as during mergers and acquisitions, or when transferring sensitive data across networks. Data masking is not the same as data encryption, as data masking does not change the original data. Instead, it creates a modified version that is more difficult to link to the original information. This is done by using techniques such as character substitution and data masking algorithms, which rearrange the characters in a string in a random order. Data masking is an important tool for businesses in Arkansas to protect their confidential data and comply with data security laws. It offers a simple and effective way to protect sensitive data without changing the original data, allowing for easy access to the data when needed.

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