What is data masking?

Data masking is a data security law in Indiana that helps keep sensitive personal information private. It involves replacing an individual’s personal data, such as their birthdate, name, and social security number, with fictionalized or “masked” information. This masked information still allows companies and organizations to keep track of information for organizational purposes, but it helps protect individuals’ data so that it cannot be used for fraudulent or malicious activities. Data masking works by taking the sensitive information, like a social security number, and replacing it with a different, randomized number. This randomized number is called a “token” and it helps protect the individual’s real data from being exposed. This data masking process provides an additional layer of security by preventing hackers from easily accessing sensitive information. Data masking can also have some practical applications in the business world. For example, when companies are sharing test data, they often make use of data masking to prevent sensitive customer information from being exposed to an unauthorized user. This provides businesses with a secure way to share information while still protecting their customers’ privacy.

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