What are the restrictions for online advertising?

In South Carolina, online advertising must follow the same restrictions as other forms of advertising. For example, businesses must not make false or misleading statements about their products or services. Additionally, deceptive pricing and unfair or deceptive practices are prohibited by law. Online businesses should avoid using bait-and-switch tactics and all advertising should be clear and unambiguous. Online businesses must also comply with the Federal Trade Commission’s rules regarding endorsements and testimonials. Any endorsements appearing in online advertising must reflect the genuine, truthful experiences and opinions of the endorser. Additionally, endorsements must identify the relationship between the endorser and the company, such as whether the endorser is an employee or has been financially compensated. In South Carolina, online advertisers must also obtain the appropriate licenses and permits before offering their services. For example, advertising services that require a professional license must include the license number in the advertisement. Finally, online advertisers must comply with copyright, trademark, and patent laws. Online businesses must not use content, logos, or other material in their advertising that belong to someone else unless the rights to use the material have been negotiated or granted in writing. In summary, South Carolina’s e-commerce law sets out restrictions for online advertising, including the requirement to be truthful and clear, abide by the Federal Trade Commission’s rules regarding endorsements and testimonials, obtain the necessary licenses and permits, and comply with copyright, trademark, and patent laws.

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What are the restrictions for online advertising?

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