What does advertising law require for e-commerce business websites?

Advertising law requires that e-commerce business websites disclose information truthfully, accurately, and in a way that does not mislead customers. This means that businesses must not make false or unverified claims about their products or services. In California, e-commerce businesses must also disclose the total cost of their products or services including any taxes, shipping charges, and other fees or surcharges. This information should be clearly visible before customers make a purchase. Businesses are also required to protect and maintain the privacy of their customers. This involves informing customers about the collection and use of their personal information, such as their name, address, and payment details. Businesses must also state the steps taken to protect customer data and offer a way for customers to opt-out of receiving future communications. Finally, businesses must also disclose any environmental policies or commitments that they have in place. This should include any efforts taken to reduce their environmental impact and the measures they have taken to make their products or services more sustainable. In summary, advertising law in California requires e-commerce businesses to disclose truthful and accurate information, including the total cost of their products or services, their privacy policies, and any environmental commitments.

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What does advertising law require for e-commerce business websites?

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