What does advertising law require for e-commerce business websites?

Advertising law for e-commerce business websites in the District of Columbia requires that all advertising statements must be factually true and not deceptive. It is illegal for businesses to make false or misleading claims about their products or services. All advertising must be clearly marked as such, and all material facts relating to the goods or services must be readily available to the consumer. If a business is making a comparison between its own products or services and those of other companies, the comparison must be fair and accurate. Claims of "guaranteed" results must be substantiated with proof. In addition, any claims about a product’s benefits or effects must be proven by objective evidence and scientific data. The federal government also regulates certain advertising practices, such as those related to food and drug safety. Businesses must disclose any potential risks associated with their products and services. Advertising must also include proper disclaimers, such as information about returns or refunds, or any warranties or guarantees that are offered. Finally, businesses are not allowed to target minors, or advertise products or services that are illegal or otherwise inappropriate.

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What does advertising law require for e-commerce business websites?

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