Are there any restrictions on the use of cookies and other tracking technology?

Yes, there are restrictions on the use of cookies and other tracking technology in Minnesota e-commerce law. First, companies must obtain the explicit consent of the user before activating any tracking technology. This applies to all tracking technologies, including cookies and web beacons. Additionally, the company must provide the user with a clear explanation of how the technology will be used and the information it will collect. Second, companies must provide users with an easily-accessible opt-out option, which allows them to disable tracking technology at any time. The opt-out option must also be easily seen when visiting the website. This requirement is to ensure that the user is aware there is an option to decline tracking technology. Finally, companies must always honor user requests to opt-out of tracking. Companies cannot activate tracking technology after the user has already declined the offer. These requirements are all important components of Minnesota e-commerce law that are designed to protect user data and ensure privacy.

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