What are the specific requirements for sending marketing emails?

In New Hampshire, there are specific requirements for sending marketing emails. The email recipient must have provided informed consent to receive emails and must be given the option to unsubscribe from the email list. Additionally, each marketing email must list the sender’s physical address, a valid unsubscribe mechanism, and the ability to opt-out of further emails. The sender must make sure the subject line accurately reflects the content of the email. Misleading subject lines are illegal and violators could face a fine of up to $5,000. In addition, it is prohibited to send marketing emails to people under the age of 16. The sender should also make sure the sender’s return address is accurate and up-to-date. Finally, all marketing emails must comply with the rules of the CAN-SPAM Act. This means the emails cannot contain false or misleading information, must offer recipients an opt-out option, and must include the sender’s valid physical address. These are the specific requirements for sending marketing emails in New Hampshire. By following these rules, marketers can ensure their emails are compliant with the law and protect their business from fines and other legal violations.

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