What are the specific requirements for sending marketing emails?

In the state of Tennessee, businesses that wish to send out marketing emails must adhere to certain laws and regulations. One of the main things they must do is get permission from the people they wish to send messages to. This can be accomplished by either having the person opt-in to receive emails or by obtaining written consent from the person. Businesses must ensure that all emails they send are clearly identified as marketing-related. This means they must include a subject line that is labeled as such and they must provide a clear way for the recipient to opt-out of receiving further emails. Emails must also include the name of the sender in the header or footer, along with the business’s physical mailing address. Another important regulation is that businesses must label any URLs or links included in the email as “advertisement”. Additionally, all advertisements must comply with the CAN-SPAM Act, which requires businesses to provide a valid, physical address in their emails. Finally, businesses must give recipients the right to opt-out of further emails at any time. This means they must provide a way for a person to unsubscribe from future emails, either by including a link or a button on the email itself or by allowing them to reply back with the word “unsubscribe”. Failure to comply with these regulations could result in harsh penalties or fines.

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What are the specific requirements for sending marketing emails?

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