What are the restrictions for advertising to children in e-commerce?

When advertising to children through e-commerce, there are a number of restrictions in place in New Hampshire. First, businesses must ensure all the products or services advertised to children are legal and appropriate for their age group. Businesses must also clearly state the cost of the item or service and any additional fees or charges associated with the purchase. Companies must also make sure they have parental consent before they can collect any personal information from a minor. When it comes to images and language used in advertisements, businesses must ensure they don’t use any false, misleading, or deceptive tactics to entice children into buying their products. Additionally, all advertising must be truthful and accurately reflect the nature and characteristics of the products or services being offered. In terms of promotional offers, businesses must not use tactics that are likely to deceive minors and must not make unrealistic or exaggerated claims. Furthermore, they must not use bait-and-switch tactics in e-commerce. Finally, businesses must also ensure they don’t target children with advertising that’s meant for adults or employ unfair pricing models that exploit minors. All the advertising they do must abide by the Children’s Online Privacy Protection Act (COPPA) and all other relevant state laws. Failure to comply with these regulations can lead to legal action, fines, and other punitive measures.

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What are the restrictions for advertising to children in e-commerce?

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