What are the restrictions for advertising to children in e-commerce?

In Tennessee, e-commerce laws regarding advertising to children are in place to protect the safety of minors. According to the United States Federal Trade Commission, any website that markets its products to children must prominently display a privacy policy that is clear and understandable to the target audience. This is to ensure that any information collected from children is secure and not used for marketing purposes. Additionally, e-commerce sites must obtain verifiable parental consent prior to collecting personal information from children under the age of 13. They must also provide an opt-out option that allows children to delete any personal information collected. Advertisers are also required to abide by “Truth-in-Advertising” laws, which means that e-commerce businesses must accurately advertise their products and services. Claims made in any advertisement must be true and backed up with evidence. Any false claims or deceptive advertising can result in fines. Furthermore, any advertisement that targets anyone under the age of 13 must be age appropriate. Lastly, websites must also provide parents with a way to restrict or limit the use of their child’s personal information. This can be done through the website’s privacy policy which should clearly explain how a parent can restrict the access of their child’s personal information. These restrictions are in place to ensure that children are protected from any malicious or fraudulent activities in the online marketplace. By abiding by these laws, e-commerce sites can ensure the safety of minors.

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What are the restrictions for advertising to children in e-commerce?

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