What are the restrictions for advertising to children in e-commerce?

In Texas, there are certain restrictions for advertising to children through e-commerce. The Children’s Online Privacy Protection Act (COPPA) is a federal law that applies to online businesses who collect, use, and/or disclose information from children under the age of 13. Under COPPA, businesses must obtain parental consent before collecting, using, or disclosing personal information from children under the age of 13. Furthermore, businesses may not direct advertisements to children under the age of 13 without parental consent. The Federal Trade Commission (FTC) implements COPPA and publishes FTC regulations to help businesses comply with the law. Businesses, including e-commerce businesses, must post a privacy policy that discloses their practices for collecting, using, and disclosing personal information from children. This policy must include information about their data collection, use, and disclosure practices. In addition, the FTC prohibits deceptive advertising to children. Businesses may not make deceptive claims in their advertisements, such as overstating the benefits of their products or services, or misrepresenting the cost of their products or services. Furthermore, businesses must refrain from making any false or unsubstantiated claims about their products or services. Ultimately, businesses must abide by the restrictions for advertising to children set forth by the Children’s Online Privacy Protection Act (COPPA) and the Federal Trade Commission (FTC). By following these regulations, businesses can ensure that they are not engaging in any deceptive advertising to children and are complying with e-commerce advertising laws.

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What are the restrictions for advertising to children in e-commerce?

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