What are the restrictions for advertising to children in e-commerce?

In Washington, state laws governing e-commerce restrict the advertising of certain products to children. The restrictions focus largely on tobacco and alcohol-related products as well as online gambling and other activities. For example, Washington law prohibits retailers from advertising alcohol, tobacco, and online gambling on websites that are “widely” used by minors. Additionally, retailers are forbidden from using promotional activities—such as the use of text messages, pop-up ads, or links to webpages targeting minors—that provide incentives to purchase these products. Washington state also prohibits the sale of certain products to minors online, including e-cigarettes, vapes, and vapor pens. Retailers are prohibited from shipping or otherwise delivering these items directly to minors. It is also illegal for businesses to misrepresent the age of a minor when advertising or selling these products online. Finally, retailers may not collect personal information from minors without parental consent. This includes information such as a minor’s name, email address, date of birth, or other sensitive information. Overall, Washington e-commerce laws are designed to protect children from being exposed to advertisements and activities that may be harmful or detrimental to their health and well-being. Businesses must adhere to these regulations to ensure compliance with the state’s laws and regulations.

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What are the restrictions for advertising to children in e-commerce?

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