Is it legal to require customers to complete surveys before making purchases?

Yes, it is legal for businesses in Minnesota to require customers to complete surveys before they make a purchase. This is because in Minnesota, companies can create their own Terms of Service (TOS) and require customers to accept them in order to purchase a good or service. The TOS can include a survey requirement and, as long as they are not discriminatory, consumers must agree to them in order to make a purchase. In order to comply with e-commerce laws in Minnesota, the survey must be relevant to the purchase. For example, it should not include questions about the customer’s race or gender, and should focus only on the product or service the customer is buying. Additionally, the survey should remain voluntary and customers should not be required to complete it in order to make a purchase. When creating a survey, it is important to make sure that the questions do not violate any privacy laws. Companies should also seek legal advice to ensure that the survey does not run afoul of any consumer protection laws. Overall, it is legal for businesses in Minnesota to require customers to complete surveys before they make a purchase, however, the survey must abide by all e-commerce laws for it to remain within the bounds of the law.

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Is it legal to require customers to complete surveys before making purchases?

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