What are the legal obligations of an e-commerce business in terms of customer service?

In South Carolina, all e-commerce businesses must abide by the legal obligations of customer service when conducting business online. This includes responding to customer inquiries in a timely manner, offering accurate information about products and services, responding to customer complaints, and providing a refund or exchange policy. In regards to customer privacy, e-commerce businesses are required by law to have an online privacy policy that outlines how the business collects, processes, stores, and shares customer data. This policy must abide by all applicable state and federal laws. E-commerce businesses must also ensure their online transactions are secure. This includes using encryption technology to protect data and information, as well as instituting measures to detect and prevent online fraud. Finally, similar to all businesses, e-commerce businesses must comply with all laws, regulations, and licensing requirements that pertain to the specific products and services they offer. In summary, e-commerce businesses have legal obligations to ensure customer safety and satisfaction. They must adhere to the customer service standards outlined in South Carolina law and ensure their online transactions are secure and compliant with applicable laws.

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