What are the laws that govern advertising, endorsements and reviews in e-commerce?

In Indiana, there are laws that govern advertising, endorsements, and reviews in e-commerce. The first of these rules is the Indiana Deceptive Consumer Sales Act. This law requires all advertisements and endorsements in the state to be truthful and not deceptive. It also includes a ban on false and misleading statements about products and services. For example, if a store advertises a product as “the best”, they must have factual evidence to back up that claim. The state also has rules regarding reviews and endorsements in e-commerce. These rules require that any reviews and endorsements be honest and not misleading. Endorsements must also clearly state if the product or service was given in exchange for a review. Finally, the Indiana Attorney General’s office has put in place a “Truth in Advertising” law. This legislation requires that all advertising in the state be accurate and not deceptive in any way. Additionally, any statements that are made in advertising must be truthful and not misleading or exaggerated. This law also applies to endorsements and reviews in e-commerce. In Indiana, it is important for businesses that use e-commerce to be aware of the laws that govern advertising, endorsements, and reviews. This will help ensure that all business activities are in compliance with the law and that customers are receiving accurate information.

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What are the laws that govern advertising, endorsements and reviews in e-commerce?

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