What are the laws that govern advertising, endorsements and reviews in e-commerce?

In Minnesota, there are several laws that govern advertising, endorsements, and reviews in e-commerce. These are enacted to protect consumers from fraudulent or misleading advertisements and to establish standards for truth in advertising. The first law is the Minnesota False Statement in Advertising Law, which makes it illegal to advertise any goods or services in a false or misleading manner. It also covers endorsements, such as celebrity endorsements, where a celebrity says a certain product is great or better than other products. The law requires that any such endorsement be truthful and not misleading. The second law is the Minnesota Online Services Reviews and Endorsement Disclosure Law. This law requires businesses who advertise their products or services online to disclose any endorsements or reviews of their products or services. This law is designed to ensure that consumers are aware of any biased or paid endorsements or reviews in order to make an informed decision about the product or service. Lastly, the Minnesota Deceptive Trade Practices Act makes it illegal for any business to use any false or misleading advertising techniques, such as making false or unsubstantiated claims. This is especially important in e-commerce since deceptive practices can be easily hidden on the internet. Overall, Minnesota has a number of laws in place to protect consumers from false or misleading advertising, endorsements, and reviews in e-commerce. These laws are designed to ensure truth in advertising and require businesses to disclose any biased endorsements or reviews.

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What are the laws that govern advertising, endorsements and reviews in e-commerce?

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