What are the laws that govern advertising, endorsements and reviews in e-commerce?

In Wisconsin, there are laws that govern advertising, endorsements, and reviews in e-commerce. These laws, found in the Wisconsin Statutes, are intended to protect consumers from deceptive, false, and misleading advertising. When it comes to advertising, Wisconsin law prohibits businesses from making unsubstantiated claims or statements about their products or services. This means that businesses must have evidence to back up any claims they make about a product or service. When it comes to endorsements, Wisconsin law prohibits businesses from using false or misleading endorsements or testimonials about their products or services. For reviews, businesses cannot make false or misleading statements either. In addition to these laws, Wisconsin has laws governing endorsements and reviews from those with a material connection to the seller. This means that if a seller pays someone to endorse or review their product, they must disclose this connection. This ensures that consumers are aware that the person recommending the product or service may be biased. Finally, businesses must be careful when responding to online reviews. They cannot make false or misleading statements, and cannot make negative statements about the reviewer. All of these laws are important to ensure that consumers receive accurate and truthful information about products and services when shopping online. By adhering to these laws, businesses can ensure the trustworthiness of their products and services.

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What are the laws that govern advertising, endorsements and reviews in e-commerce?

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