What are the laws that govern the use of artificial intelligence in e-commerce?

The laws that govern the use of artificial intelligence (AI) in e-commerce in Iowa are largely the same as the laws that govern the use of AI in other states. Generally speaking, AI is governed by both state and federal laws regarding the protection of data, the use of consumer data, and the security of online information. At the state level, Iowa has enacted the Iowa Consumer Privacy Act (ICPA), which is a comprehensive consumer protection act that establishes data privacy requirements and consumer rights. It requires marketers to provide users with clear notices about personal data collection and use, and allows users to request access to, and the deletion of, their personal data. In addition, the ICPA requires companies to provide reasonable security measures to protect user data and secure online stores from unauthorized access. At a federal level, the Federal Trade Commission (FTC) is responsible for regulating AI in e-commerce. The FTC has issued guidelines that require companies to provide users with clear notices about the use of AI technology and how it is used to collect, use, and store personal data. Furthermore, the FTC has created the "AI Principles in Practice" to ensure that companies are using AI in a safe and responsible manner. Ultimately, the use of AI in e-commerce in Iowa is subject to both state and federal laws. Companies must take reasonable steps to protect user data and be transparent about how they are collecting and using user data.

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