What is a name and likeness agreement?

A name and likeness agreement in New York is a contract that grants permission to use an individual’s name, image, and other personal characteristics in advertising or promotion. These agreements allow businesses to use a celebrity’s name and likeness in marketing materials, endorsements, films, television, and other media. In entertainment law, name and likeness agreements are a powerful tool for protecting a celebrity’s personal property rights. By entering into a name and likeness agreement, the celebrity has control over how their name, image, and other personal characteristics are used, while the business is granted the rights to use the celebrity’s name and likeness in promotion or marketing activities. Name and likeness agreements are commonly used in the entertainment industry and can be found in contracts for television, film, and other media-related activities. These agreements guarantee that the celebrity’s name and likeness will not be used without their permission and that they will be compensated for the use of their name and likeness. Name and likeness agreements are an important part of entertainment law in New York and help protect a celebrity’s personal property rights while providing businesses with the ability to use a celebrity’s name and likeness to promote their products or services.

Related FAQs

What is a social media marketing agreement, and what are its legal requirements?
What should I include in my entertainment contract?
What is a distribution agreement, and what are its legal requirements?
What is a name and likeness agreement?
What is a merchandising contract?
What are the legal requirements for a TV contract?
What are the legal requirements of a union contract?
What is a joint venture agreement?
How do I protect my work from infringement?
What is a joint venture agreement, and what are its legal requirements?

What is a name and likeness agreement?

Related FAQs

Related Blog Posts