What is the process for obtaining a trademark?

The process for obtaining a trademark in New Hampshire is very similar to the process for legal trademark registration in the United States as a whole. The first step is to conduct a trademark search to make sure that no one has registered or claimed the same or a similar trademark as your own. The United States Patent and Trademark Office (USPTO) maintains a comprehensive database of registered trademarks, which you can search online for free. If you find that your proposed trademark is available, the next step is to file an “intent to use” application with the USPTO, along with a filing fee and other required documents. Once the application is accepted, your trademark will be assigned an examining attorney and you will be assigned a serial number. The examining attorney will review your application and determine whether your trademark is eligible for registration. Once approved, the trademark will be published in the USPTO’s Official Gazette and then become officially registered. At this point, you can use the ® symbol next to your registered trademark and protect it from unauthorized use by others. An important part of managing a trademark is to continuously monitor continued use of the mark. With trademark registration, you can take legal action to stop others from using your trademark without permission. Keeping a close eye on the marketplace and filing an opposition against any similar trademarks that are filed with the USPTO is essential to protecting your trademark and the related goods and services associated with it.

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