What are the specific requirements for advertising under Fair Housing Law?

The Fair Housing Law in California outlines specific requirements for advertising in the state. In general, landlords and property owners in California must not discriminate on the basis of race, color, religion, gender, national origin, disability, marital status, or familial status in any aspect of their business, including advertising. The specific requirements for advertising under Fair Housing Law in California are that all advertisements must include the phrase “equal housing opportunity”, either in the text of the advertisement or in a footnote. Additionally, landlords and property owners must not use language or images that may be considered discriminatory or that implies a preference for certain people over others. This includes language that suggests certain people may be excluded because of their age, race, color, religion, gender, national origin, disability, marital status, or familial status. In addition, advertisements must also clearly state all available amenities and features of the property. For example, advertisements should make it clear if the complex has features that are accessible to individuals with disabilities. Finally, landlords and property owners should avoid describing the neighborhood or street upon which the rental property is located in a manner that may be seen as discriminatory in any way. This includes references to any protected class, such as the racial makeup of the area.

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What are the specific requirements for advertising under Fair Housing Law?

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