What are the specific requirements for advertising under Fair Housing Law?

Under Fair Housing Law in South Dakota, there are specific requirements for advertising. These rules apply to all forms of advertisement including print, online, social media, signs, and other forms of advertising. For example, advertisement must not express a preference, limitation, or discrimination based on prohibited characteristics such as race, color, national origin, sex, religion, familial status, and disability. In South Dakota, all advertisements must include a statement disclaiming any intention to make discriminatory preferences, limitations, or restrictions. The statement must be displayed prominently and should be in substantially the following form: “We are pledged to the letter and spirit of U.S. policy for the achievement of equal housing opportunity throughout the Nation. We encourage and support an affirmative advertising and marketing program in which there are no barriers to obtaining housing because of race, color, religion, sex, handicap, familial status, or national origin.” Advertisers have certain other obligations concerning the text, graphics, photographs, and other images used in advertisements. Such materials may not contain any statements, photographs, illustrations, or other representations which indicate discrimination, or an intent to discriminate, against any protected class. All advertisements for the rental or sale of dwelling units must also clearly and conspicuously disclose the street address or other descriptive information sufficient to identify the location of the property. This is to ensure that potential buyers or renters are aware of exactly which property is being offered. By following these rules of advertising under Fair Housing Law in South Dakota, everyone will be able to access housing resources on an equal basis.

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What are the specific requirements for advertising under Fair Housing Law?

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