What kind of trademarks and copyrights are associated with franchising?

Trademarks and copyrights are two important legal protections associated with franchising in Wisconsin. A trademark is a word, phrase, symbol, or design that identifies the source of a product or service. It is used to distinguish goods and services of one organization from those of another. A copyright is a form of legal protection that gives the owner exclusive rights to reproduce, publish, and sell a particular work. In Wisconsin, franchise owners must make sure their trademarks and copyrights are properly registered to protect them from infringement. In Wisconsin, the Commissioner of Trade and Consumer Protection is responsible for registering trademarks associated with franchising. If a business owner wishes to register a trademark with the state, they must submit an application as well as a $30 filing fee. The application must include a statement of the nature of the goods or services for which the trademark is sought. When it comes to copyrights, Wisconsin has adopted the Copyright Act of 1976. This act provides franchise owners with exclusive rights to their works such as books, music, films, and computer programs. To obtain a copyright registration, the franchise owner must first file an application with the U.S. Copyright Office. Once the application is approved, the franchise owner will be granted the exclusive right to reproduce, distribute, and display their work. In conclusion, trademarks and copyrights are two forms of legal protection that are associated with franchising in Wisconsin. By registering these legal protections, franchise owners can protect their products and services from infringement.

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