What are the differences between different types of franchises?

There are several different types of franchises to consider when making decisions related to franchise law in Washington. Franchises can be classified as either product or trade name franchises, business format franchises, and business opportunity franchises. Product or trade name franchises are based on the sale and use of a specific product made by the franchisor, or the name under which the product is sold. In a product or trade name franchise, the terms of the franchise agreement may govern how and where the product can be sold, as well as how it is labeled or advertised. Business format franchises, on the other hand, are based on the franchisor’s unique system of doing business. Business format franchises include the use of a trademark, store design, operations manuals, and training materials which the franchisee is bound to follow. Business opportunity franchises are a more flexible option. The franchisor provides the franchisee with specific business tools and the opportunity to do business under the franchisor’s trade name, but the franchisee is not required to follow the franchisor’s exact format or business model. In conclusion, the main differences between the various franchise types are in how the business is operated and how much control the franchisor has over the franchisee’s operations. Depending on the desired level of independence, franchises can be tailored to fit the exact needs of the franchisee.

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