Are there any regulations governing the advertisement of digital games?

In California, there are regulations that govern the advertisement of digital games. The California Consumer Privacy Act, also known as the CCPA, which took effect in January 2020, requires companies that advertise digital games to provide consumers with more details about the data that is being collected and how it is used. Additionally, the California Online Privacy Protection Act (OPPA) requires websites and web applications that advertise digital games to provide a "clear and conspicuous link" to their privacy policy. This link must be accessible from the homepage of the website, and must provide consumers with information about the personal data the website is collecting and the way it will be used. Companies may also face liability for misrepresenting the features, content, or performance of the digital games they advertise. Furthermore, the California Business and Professions Code section 17529.5 states that any advertising materials disseminated in California must contain a clear and conspicuous statement indicating whether or not the game contains loot boxes or other similar microtransactions. This applies to both physical and digital games, as well as any online or print advertisements. In summary, there are regulations in California that govern the advertisement of digital games. Companies must comply with the CCPA and OPPA, as well as make clear statements regarding loot boxes and microtransactions. These regulations are meant to protect consumers and give them more information about the products they are buying.

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