Are there any regulations governing the advertisement of digital games?

Yes, there are regulations that govern the advertisement of digital games in North Carolina. The North Carolina Department of Consumer Protection has outlined a list of requirements and prohibitions that must be followed when advertising digital games. In North Carolina, digital game advertisements must provide accurate information about the game’s content and features, including ratings, age restrictions, and other relevant considerations. Additionally, advertisements may not make false or deceptive claims, including claims about the game’s value or its consequences for users. This prevents consumers from being misled about the games they are purchasing. Furthermore, digital game advertisements must also adhere to the rules of the Federal Trade Commission (FTC) and the Children’s Online Privacy Protection Act (COPPA). The FTC states that digital game ads must disclose material connections between advertisers and endorsers, such as when an endorser has been paid or given something of value to promote the game. COPPA also requires that digital game ads targeting children comply with age-specific restrictions and parental approval requirements. By adhering to these regulations, digital game advertisers will be sure to ensure that their ads are compliant with the law, as well as honest and accurate in terms of the game’s content and features. That way, consumers will be protected from deceptive and potentially harmful advertising practices, and have the ability to make informed decisions about the games they purchase.

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