Are there any laws related to online advertising and marketing?

Yes, there are laws related to online advertising and marketing in California. The California Online Privacy Protection Act requires website operators to post a conspicuous privacy policy on their websites disclosing the types of data they collect, how they use the data, and how to opt out from the collection of data. This act also requires website operators to get parental or guardian consent before knowingly collecting information from minors. The California Business and Professions Code also requires online marketer’s to disclose the terms of any purchase offer before a customer has to pay for any goods or services. Additionally, the code requires marketers to obtain written or verifiable consent from the customer before they can make a purchase. The California Consumer Privacy Act requires online marketers to explain to customers how they use personal information and provide access to the personal information they collect with reasonable security measures. California residents have the right to opt out of the sale of their personal information and can also access and delete any information collected by the online marketer. Finally, California’s Online Eraser Law provides minors with the ability to delete any posts they have posted online. The law requires operators to provide an easily accessible and understandable mechanism for minors to remove their postings.

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Are there any laws related to online advertising and marketing?

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