Are there any laws related to online advertising and marketing?
Yes, in Washington there are laws related to online advertising and marketing. The Washington State Consumer Protection Act requires truth in advertising, meaning that all advertising must be truthful, not misleading, and not deceptive. This applies to online advertising and applies to the use of endorsements and testimonials. Businesses must also include a clear and conspicuous disclosure that the endorsement or testimonial is an advertisement. In addition, Washington’s CAN-SPAM Act of 2008 prohibits sending deceptive and mislabeled emails. It applies to any email advertising for goods or services sent to a Washington resident. The law also states that each email must include the sender’s physical address as well as a way for recipients to easily opt-out and stop receiving emails from the sender. Businesses advertising online must also comply with the Federal Trade Commission’s truth in advertising laws. These laws require that businesses be honest and truthful in their advertising and marketing. This means that businesses cannot make false or unsubstantiated claims about their products and services. Additionally, businesses are prohibited from making false or unsubstantiated comparative claims about their products and services. Finally, any materials that are not safe when used as instructed must be labeled to warn consumers.
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