What is the difference between a public offering and a private placement?

A public offering and a private placement are two ways to raise capital for a business. In North Carolina, investment law affects how companies may go about either form of raising capital. A public offering is when a company issues and sells securities, such as stocks or bonds, to the public. When a company does this, they usually must file a registration with the appropriate state or federal authority—in North Carolina, the Department of the Secretary of State. These offerings are regulated by the Securities and Exchange Commission and state securities laws, including North Carolina’s. In contrast, a private placement is when a company sells its securities directly to a limited number of investors, such as accredited investors or institutional buyers. These investors are typically high-net-worth individuals or organizations. Private placements are sometimes used if a company does not need to raise a large amount of capital. A company may also choose a private placement if they do not want to incur the costs and filing requirements of a public offering. In North Carolina, companies are allowed to conduct private placements without registering the securities for sale, though there are certain disclosure and notification requirements that must be met. It is important to be aware of the differences between a public offering and a private placement in order to ensure compliance with investment law in North Carolina.

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