Are there any special rules or regulations related to promotions or discounts related to alcoholic beverages?

Yes, there are special rules and regulations related to promotions or discounts related to alcoholic beverages in California. All promotional activities must be conducted in a responsible manner and must follow California law as well as any local ordinances that may be in effect. Promotions must not be conducted in a manner that encourages or promotes excessive consumption or excessive intoxication. Additionally, it is important to be aware of certain restrictions related to the transaction of alcoholic beverages. For example, business owners are prohibited from offering any type of monetary or goods prize along with the sale of any alcoholic beverages. Also, any discount, promotional item or other incentive offered with the purchase of one or more alcoholic beverages cannot involve any type of lottery, game of chance, or raffle. Finally, local, state and federal laws prohibit any type of sale or offering of free alcoholic beverages to people who are under the age of 21 or to people who are visibly intoxicated.

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