Are there any regulations or laws related to advertising alcoholic beverages?

In Montana, liquor liability law does regulate what can and cannot be said in advertising alcohol. In general, Montana does not allow any advertisement or marketing to appeal to minors or encourage excessive drinking. Furthermore, any advertising must have an ID-checking statement, such as "Please drink responsibly." Additionally, Montana prohibits the advertisement of any lottery, game, competition, or free giveaway that involves the purchase of an alcoholic beverage. The Montana Alcohol Beverage Control Division also has specific regulations related to advertising. Legally, no advertisement may contain any health benefits from consuming alcoholic beverages, exaggerate the effects of the beverage, or use terms like "temperance" or "moderation" in an irresponsible manner. Furthermore, advertisements must not imply that alcohol is a solution to any personal, business, or social problem. Additionally, in the state of Montana, it is illegal to advertise alcoholic beverages on billboards. All advertising must also be truthful and in good taste. It cannot use any language that is profane or vulgar. Advertising must not be obscene or offensive and must be targeted towards a responsible audience. For these reasons, there are many regulations related to advertising alcoholic beverages in Montana.

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Are there any regulations or laws related to advertising alcoholic beverages?

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