Are there any regulations or laws related to advertising alcoholic beverages?
In New Hampshire, the regulations and laws related to advertising alcoholic beverages are set by the State Liquor Commission. The Commission has enacted regulations that limit the types of advertising that can be used to promote alcoholic beverages. Some of these regulations include restrictions on the content of advertisements, the size of ads, and the placement of ads. For instance, all advertisements of alcoholic beverages must contain a statement that reads “The consumption of alcohol may cause health risks.” The Commission also regulates the size of ads to be no larger than four inches by four inches. Additionally, advertisements for alcoholic beverages must not be placed within 500 feet of any school, college, or university. Anti-alcohol campaigns sponsored by the state of New Hampshire must also be approved by the State Liquor Commission. These campaigns must contain educational material on the health risks of excessive alcohol consumption and must be placed in areas where the general public can easily access them. Overall, these regulations were created to ensure that the public is notified of the potential risks associated with alcohol consumption, and to ensure that alcohol is not advertised to minors. Failure to comply with any of these regulations can result in fines and other disciplinary action from the State Liquor Commission.
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