Are there any regulations or laws related to advertising alcoholic beverages?
Yes, there are regulations and laws related to advertising alcoholic beverages in New Jersey. According to the New Jersey Division of Alcoholic Beverage Control, it is illegal to advertise alcoholic beverages in any way deemed to be deceptive or misleading. This includes false information, exaggeration of flavor, or any other material that could be considered misleading or deceptive. It is also illegal to target or promote sales of alcoholic beverages to minors, meaning that any advertisement should not be geared towards minors specifically. Additionally, any advertisement of an alcoholic beverage must display the words “drink responsibly” or “enjoy responsibly” and should not contain language that encourages drinking. Finally, it is also illegal in New Jersey to include any type of promotion with the purchase or sale of an alcoholic beverage. This includes giveaways, contests, coupons, or any other type of incentive that could lead to an increased sale or consumption of alcoholic beverages. Additionally, alcohol ads should not include any disparaging comments about a competitor, and should abide by any additional rules stated by the NJ Division of Alcoholic Beverage Control.
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