Are there any regulations or laws related to advertising alcoholic beverages?

In New Mexico, there are regulations and laws regarding advertising alcoholic beverages. According to NMSA 1978 § 57-1-13, no advertisement that suggests the purchase of an alcoholic beverage shall be directed at minors. Additionally, NMSA 1978 § 60-6-15 mandates that all alcoholic beverages are to be advertised fairly and accurately. This means that the alcohol percentage and the name of the alcoholic beverage must be clearly and accurately stated in the advertisement. Furthermore, NMSA 1978 § 60-6-16 states that no advertisement shall suggest that the purchase or consumption of an alcoholic beverage is a necessity for the attainment of success in any field, nor shall any advertisement contain any statement which is false, misleading, or deceptive. This law is intended to make sure that advertising alcohol does not falsely lead people into believing that drinking is necessary to be successful. Additionally, NMSA 1978 §§60-6-17 through 19 states that no advertisement shall contain any statement which suggests that the moderation in the use of alcohol is not desirable, or that the excessive use of alcohol is a social asset. No advertisement shall be designed to specifically appeal, or appear primarily directed, to individuals under the age of 21. No advertisement shall be published or broadcast in a language other than English unless the language is one that is primarily spoken in New Mexico. Overall, New Mexico has a set of specific regulations and laws in place that govern the advertising of alcoholic beverages. These are all intended to help protect the public from false or misleading information, and to protect minors from targeting or exploitation.

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